Pages

Wednesday 16 March 2011

Self Promotion Comparison

Illustrator self promotion comparison-

Alexandra Ball has a very simple design to her website showing a few snippets of her work on the first page, linking onto further works divided into categories. It has a very clean and seamless design, the small circles leading onto illustrations with a similar theme and there is a great deal of work.


At first it is a little hard to get through, until you realise you can click on the circles and then more of them to show more works. There are very short descriptions of her pieces that give enough information without presenting a large wall of text, which makes it easier to digest.
There is an about section, titles info which gives personal details, qualifications and a short description of how she makes her illustrations. The small illustration of her expresses her personality as a bubbly and sweet person.
She doesn’t seem to have a great list of clients, and allot of her work seems personal from what you can read in the little descriptions. But it does show that she has done alot of work, for a wide variety of things from book illustrations [for her own stories to unofficial artwork for other stories] to card illustrations. However it is rather unclear whether any of the pieces have been used in a professional context.
There is a blog which is linked to the first circle on the home page [‘Today’] which isnt clearly labelled. The blog consists of what seems to be personal work and random ideas, which show off her creativity and imagination, but also shows she seems to work in quite sporadic periods, often not updating for months.
The commission section on the homepage simply details how to contact her through her agent Illustration Ltd. There isn’t a direct contact form or a personal one and no links to facebook or twitter etc.
Overall its a good website and presents her work well, but I feel she could explain a little more about how to commission and what she has been commissioned for to give a better idea of whether she’s the right illustrator to work for you. There’s a great deal of work that shows of her style well and its fairly user friendly.


In stark contrast to Alenxrandra Ball’s website, Jeremy Love’s is extremely slick, modern and dark. It presents a very user friendly interface with a simple menu and update section of the front page. The gallery and bio links are easily seen and accessible aswell as contact and resume.
In the gallery section there is a Professional work section which consists of freelance work and mostly game artwork, and a personal work section with illustrations and sketchbook work. The images do take a little while to load up, but that’s due to them being at a high resolution and a fairly big scale so the details can be properly viewed. The gallery is full on concept work for games and shows of his imagination and skills as an artist.
The bio section consists of a large wall of text and a kiwi [he’s from new Zealand] , it’s all very factual and not basically telling a short biography which although is informative, isn’t very exciting.  It does show that he has worked on a variety of projects, working on the third Narnia film, working as a signwriter and graphic artist for 10 years, and currently working with THQ studios. There isnt any client testimonials but there is a clear selection of big projects he has worked on, giving a good idea of what he would work on.
The contact page is very minimal and consists of ‘enquiries email’ and ‘chat’ email, which presents him as an approachable person and suggest he works for himself. He is contactable by email but there is no phone number or any other details or explanation of the exact process of commissioning, which may put new clients off.
I do like his website and think it is very slick and professional, but it does present him to be very professional himself which may put off new clients. Its a little easier to navigate than Alexandra Ball’s but dosen’t present that light heartedness and idea of his personality.

Timothy banks website seems to have it all, and appears to promote himself really well from it. The site is clean and organized well showing off his art, projects and sketch videos in an easily digestible way. It has a unique scrapbook feel with lots of links and looks very easy on the eye. The large illustrations and bright colours make it approachable to most audiences.
There’s a few galleries, a portfolio and a few specialised galleries featuring work from his personal projects. The images load quickly and are presented cleanly, some with descriptions and some without, making it easy to read but sometimes leaving out titles and descriptions can make a few illustrations get lost.
His ‘about’ page is written from someone else view, which dosent give the personal touch, but there is a lot of information there including a quick bio on his life and also a client list and awards he has gained. The client list is impressive, from Nike to Cartoon Network and the few awards he has one don’t seem as impressive but still show him as a recognized illustrator.
He has a very interesting blog on the site too, that shows works in progress and development of projects. IT gives a good insight into how he works and ideas generation and although not updated too regularly, it’s still good to see how he thinks through ideas and a rough scale of how long he takes to produce work.
His contact page is the most useful of all the sites and it includes a contact form for easy communication and it also has a direct email address and easy access to his portfolio. Also on the front page has links to his Facebook fan page, Flickr and twitter which makes him really easy to follow and contact on unofficial business.
Overall its a really good website, and has all the good things of the other two sites and more. It presents him as a really successful illustrator, but the ease of contact make him seem more approachable to clients, unlike Jeremy Love.

What about me?
Taking upon all the good points of all of these websites will give me a good chance of self promotion, and at the moment I promote myself through a personal blog and that seems to suit me fine at the moment.
If I had clients and other illustrations work beside my persona l stuff, maybe a website would be better, and enable me to present all my works clearly without having to scroll through a blog. Its important to make whatever I do, user friendly and present me as an approachable illustrator to potential clients.

No comments:

Post a Comment